We collect the following categories of personal information when you use the Decision Matrix (DM) application:

• Information you provide: Name, email address, password, account preferences, decision-related inputs (such as scenarios, priorities, or option evaluations), survey responses, and feedback you choose to submit.
• Usage data: Information about how you interact with the app, including device type, session duration, features used, interaction events, and crash reports. This data is collected automatically and used in an aggregated or anonymized form where possible.
• Payment information (if applicable): Billing-related information necessary to process payments. Payment details are handled securely by trusted third-party payment providers, and DM does not store full payment card details.
• Third-party authentication data: If you sign in using third-party services such as Google or Apple, we may receive basic profile information (for example, name and email address) as permitted by those services and your account settings.
• Optional demographic information: You may optionally provide general demographic details such as age range, profession, or role to help improve app functionality and user experience. Providing this information is not required to use DM.

We use your personal information for the following purposes:

• To provide and operate core application features, including decision analysis tools, scenario evaluation, and result visualization
• To personalize your experience based on your preferences and usage patterns
• To respond to your inquiries and provide customer support
• To develop new features, improve functionality, and optimize app performance
• To comply with applicable legal and regulatory requirements

Analytics and infrastructure
Decision Matrix (DM) uses Google Firebase services solely for essential application functionality, analytics, performance monitoring, and crash reporting. Firebase helps us understand how the app is used, improve stability, and enhance user experience.
Advertising
Decision Matrix (DM) does not display ads and does not use personal data for advertising purposes.

Decision Matrix (DM) does not sell your personal information.
We may share personal data only with:

• Service providers that help operate the app (such as hosting, analytics, and payment processing), under strict confidentiality obligations
• Third-party integrations, only if you choose to enable them
• Legal authorities, when required by law
• Business partners, in connection with a merger or acquisition, with appropriate safeguards

All third parties are contractually required to protect your data.

We take your privacy seriously. Decision Matrix (DM) uses industry-standard security measures, including encryption and access controls, to protect your personal data.
While no system can guarantee absolute security, we continuously monitor and improve our safeguards.
Personal data is retained for as long as your account remains active or as required by applicable law. You may request deletion of your data at any time.

Depending on your location and applicable data protection laws, you may have the right to:

• Access, review, or download your personal data
• Correct or update inaccurate information
• Request deletion of your data
• Restrict or object to certain data processing activities
• Withdraw your consent at any time
• File a complaint with a relevant data protection authority

To exercise your rights, you may contact us at info@emtalk.org. We will respond within a reasonable timeframe in accordance with applicable law.

Decision Matrix (DM) is intended for adult users only and is not designed for individuals under the age of 18.
We do not knowingly collect or store personal data from minors. If we become aware that personal information has been provided by a minor, we will take steps to delete such data promptly.
If you believe that a minor has shared personal information with us, please contact info@emtalk.org.

Decision Matrix (DM) may use cookies or similar technologies to understand usage patterns, improve performance, ensure secure access, and maintain core app functionality. These technologies are not used for advertising purposes. You can manage or disable cookies through your device or browser settings.
DM may also display occasional in-app messages or call-to-action (CTA) prompts, such as invitations to explore new features or subscribe to updates. These messages are part of the app experience and are not based on the use of personal data, unless you have provided explicit consent.

This Privacy Policy is effective as of the date indicated at the top of this document. We may update it from time to time to reflect changes to the service, legal or regulatory requirements, or to improve clarity.
Material changes will be communicated through the app, email, or another appropriate channel. Minor updates will be reflected in the updated version of this Privacy Policy.

If you have any questions, feedback, or concerns about this Privacy Policy, or if you wish to exercise your privacy rights, you may contact us at:
📩 info@emtalk.org
We are committed to reviewing and addressing privacy-related requests in a timely and transparent manner.

Decision Matrix (DM) is available worldwide. Your personal data may be stored and processed in Kazakhstan or in other countries where we or our service providers operate.
By using DM, you acknowledge that your personal data may be transferred to jurisdictions with different data protection standards. Where required by law, we apply appropriate safeguards, including Standard Contractual Clauses (SCCs), to protect your information.
Depending on your location, you may have additional privacy rights under applicable laws, including the GDPR / UK GDPR, PIPEDA, CCPA / CPRA, and similar regulations. These rights may include access, correction, deletion, restriction of processing, data portability, and withdrawal of consent.
We comply with applicable data protection laws in the jurisdictions where DM is offered. If you have questions about international data transfers or your regional rights, please contact us at:
📩 info@emtalk.org